Privacy Policy

Privacy Policy

This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from https://valiancelondon.com (the “Site”).


Information We Collect

When you access the Site, we automatically gather certain details about your device. This includes information about your web browser, IP address, time zone, and the cookies installed on your device. As you browse, we also collect data about the individual pages or products you view, the websites or search terms that led you to the Site, and how you interact with the Site. We refer to this information as “Device Information.”

We collect Device Information using the following methods:

  • Cookies: These are data files placed on your computer or device, often containing an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • Log files: These track activities on the Site and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and timestamps.
  • Web beacons, tags, and pixels: These are electronic tools used to record data about how you navigate the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain details from you, including your name, billing and shipping addresses, payment information (such as credit card numbers), email address, and phone number. We refer to this data as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.


How We Use Your Personal Information

We use Order Information primarily to process and complete any orders placed through the Site (this includes handling payment details, arranging shipping, and providing invoices or order confirmations). We also use Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you, when aligned with your preferences, with information or promotional material relating to our products or services.

Device Information helps us detect potential risks and fraud (especially through your IP address) and generally improve and optimize our Site—for example, by analyzing how visitors browse and interact with the Site and evaluating the effectiveness of our advertising campaigns.

By checking the box to receive text message offers and selecting “Continue to shipping,” you agree to receive recurring automated marketing texts at the number you provide. These messages may be sent via an auto-dialer or similar technology. Your consent is not required to make a purchase. Standard message and data rates may apply. For more details, please see our Terms of Service and Privacy Policy.


Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example, our online store operates through Shopify—you can read more about how Shopify handles your information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to better understand how visitors use our Site. Learn more about how Google uses your information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share Personal Information to comply with applicable laws and regulations, respond to lawful requests (such as subpoenas or search warrants), or protect our legal rights.


Behavioural Advertising

As noted, we use Personal Information to provide you with marketing communications or targeted ads that we believe may interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s (NAI) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the following links:

You may also opt out of some of these services through the Digital Advertising Alliance’s opt-out page: http://optout.aboutads.info/.


Do Not Track

Please note that we do not modify our Site’s data collection or usage practices when a Do Not Track signal is received from your browser.


Your Rights

If you reside in Europe, you have the right to access any personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, please contact us using the information below.

If you are a European resident, please note that we process your information to fulfill contracts we may have with you (such as when you place an order), or to pursue our legitimate business interests described above. Your information may also be transferred outside of Europe, including to Canada and the United States.


Data Retention

When you place an order through the Site, we retain your Order Information for our records unless and until you request that we delete it.


Changes

We may revise this Privacy Policy from time to time to reflect updates to our practices or for legal, regulatory, or operational reasons.


Contact Us

For more details about our privacy practices, if you have any questions, or if you wish to make a complaint, please contact us at:
📧 Support@ValianceLondon.com